Brazil 2014: The Logo is Unveiled

With the 2010 World Cup in South Africa drawing to a close, and an Octopus being the undisputed unsung hero of this tournament, all eyes are starting to look forward to 2014 in eager anticipation, even though the final of this years tournament has yet to be decided (if you ignore the Octopus in Germany, and apparently a Parakeet in Singapore who is now also making predictions).

So the logo for Brazil 2014 has been unveiled.

Here is what it looks like:

When I first saw it on Sky News this morning, my first thoughts were…well at least it is not as bad as the 2012 logo for the Olympics being held in London.

On a positive, I like the use of bright colours, reminiscent of the Brazilian flag, however, I am NOT keen on the use of gradients.

Furthermore:

• It’s clever the way it mirrors the shape of the actual World Cup Trophy
• The use of hands coming together to form the shape of the ‘world’ and a ‘ball’ is rather clever, and I like it. Having experienced a bit of world cup fervor first hand in South Africa during this world cup, there is no denying the power of ‘The Beautiful Game’ in bringing diverging identities together.
• I’m not wild about the use of bubble type text sort of squished in there in contrasting red.
• However, on the whole, it is a lot more visually pleasing than the logo for the current world cup finishing up in South Africa right now.

Here is what that one looks like…

My opinion on the Fifa 2010 South Africa logo is that the initial part of the log (the shape of Africa, the figure in black and the text are really quite fun, but I have NO idea why they chose to latch on the additional blue section to the right?

Why the repeat of the sphere?

What is it’s purpose? With the sharp blue corner, bottom right? Was this something that FIFA insisted on to keep their name front and centre?

The logo has received some flack from more eccentric corners, and has even been called the eye of Horus (if viewed by turning your head 90 degrees to the right) by some religious fundamentalist groups who actually believed that the world cup was the start of the apocalypse. Seriously.

So! Who are you supporting for the final? The Netherlands or Spain?

Do you believe their is any credence to be put in ‘Paul the Octopus’ ‘s predictions?

Here is that London 2012 logo, in case you missed the monstrosity the first time around.  I still can’t get over *that* one.

All logo images courtesy of Wikipedia.