The Design Process

Graphic Design | Web Design | Stationery Design | Brand Identity | Brand Strategy | Logo Design | Squarespace | Shopify | Wordpress |Small Business Owner

First Contact

  • Please fill out the inquiry form on the contact page.

  • I review this information and contact you via email to set up a virtual meeting or phone call to see if we can work together.

Onboarding

  • Project Proposal, Contract and Invoice for % of the project sent.

  • On payment of invoice, the project start date is set.

Depending on your selection of project or mini-extras, the process will vary, but here is a basic breakdown to give you an idea

Brand Identity

  • In order to create the right strategy for your business, we need to cover areas such as:

  • Your target audience

  • The image you want your business to convey

  • what motivates you to run your business?

  • Your business values and mission statement

  • what your perfect business looks like in your vision of the future

  • We discover these areas by you filling in the client questionnaire or via a 2-3hr workshop, after which I may ask for more detail in certain areas - this can be done via Zoom or Email (or phone call if you prefer).

  • I send you two mood boards to review. These will be different and give you a chance to reflect on which one resonates with you more. Once I have this information, I set to work on creating a guideline for strategy, which is the beginning of your brand guideline manual.

  • Once this is approved, I start to work on your visual identity. This is the part that most business owners really look forward to - seeing your brand come to life!

  • I work on the one-concept method and there is plenty of communication as we proceed to make adjustments along the way.

  • I make typeface selections and create your preferred colour palette based on the questionnaire and mood boards we’ve discussed.

  • Then we go ahead with pattern design, and at this point, we discuss if you’d like to add on any illustrations or icon designs with your branding identity package

  • Finally, your brand style guide is compiled and I present this to you over Zoom, or as a recorded video whichever suits you best.

  • Once this is signed off, your final invoice is sent.

  • Any changes requested after this point will incur extra charges.

Website Design

  • If web design is your starting point with me then we’ll again go through a client questionnaire to get a full understanding of your business and the direction you’d like to take.

  • You will need to send me any existing logos and brand elements you already have so that I can create web versions for your website. Unless you’ve gone through the branding process with me already.

  • If you don’t have these, we can discuss separate pricing for a logo refresh and any icon designs you might need.

  • We discuss your needs for a website, i.e anything from one page for a local business to show their location and contact information, to the full package which is website with integrated online shop etc.

  • Once I’ve advised you on the best platform for your needs and we’ve made a decision on direction, I produce a wireframe sketch to demonstrate the flow of information.

  • When this is signed off the build begins!

  • Once the build is complete we have a short zoom call where I show you the final layout.

Brand Identity final packaged documents

The final invoice is sent and once this is paid, I send you a zip file containing all the files for you to use across your company and socials.

Website Design Goes Live

The final invoice is sent and once this is paid the website goes live, I hand over all the information for you to take ownership of it and I book a time with you to show you how to update the text and images.

If you need further technical support, you can book this with me at £40/hour.

Full payment is due before finalised designs are released.

Ready to chat about a project?